Wallow
2025
BATH & BODY BRANDING
UK / USA / FRANCE
More than self-care, Wallow is a ritual of rebellion. Redefining what it means to take time for yourself. Offering unapologetic moments of indulgence in a world that glorifies the grind. These products transform the everyday into a sacred, defiant act of self-love. The brand identity’s aim was to visualise deep relaxation and wallowing.
Leading this project from concept to artworking, a new brand from our long standing client Piglet In Bed. Wallow will sit next to high quality and thought through products, the branding needed to reflect this quality. A nod to reflection in the logo, and a large amount of time dedicated to colours and naming add to the earthly feel. The launch of Wallow in September 2025 was exhibited for a month at Anthropologie on the Kings Road.
Event photography by:@richardoxford
Lifestyle photography by:@lucylaucht
